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商品編號： 9-710-436 出版日期： 2010/03/02 作者姓名： Wulf, Julie M. 商品類別： Other 商品規格： 21p 再版日期： 2010/04/26 地域： China 產業： 個案年度： 2008 -
商品敘述：
Discusses how Alibaba Group successfully managed new business ventures to become a leader in China''s online marketplaces. Students follow Alibaba Group''s transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group''s subsidiaries. Students are also asked to address Alibaba Group''s strategy, the role of its corporate center and how to incentivize subsidiary executives.
涵蓋領域：
Fostering collaboration;Innovation;Compensation and benefits;Business and government relations;Corporate strategy;Organizational structure and design;Business growth
相關資料：
Case Teaching Note, (5-711-466), 16p, by Julie M. Wulf
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